C.A.V.A.R. Strategy
How to build stronger relationships and business success

(with the wise simplicity of a one-page diagram)

Stakeholders management is certainly the most important matter entrepreneurs and executives have to deal with if they want to run successful businesses consistently over the years.

Investors, community, employees, business partners, customers and clients… They are all stakeholders who need (and demand) attention and results.

But how to deal with so many different expectations effectively, and profitably, while building strong and healthy relationships with everyone involved in the business?

A huge problem:

In 2015, a software development company was facing a huge problem. Their entire business was at risk because their number one client (the largest chain of fast-food restaurants in the world, representing more than 90% of their revenues) was giving clear signs of taking their business somewhere else due to constant conflicts with the management team of the software company and an overall level of satisfaction of frustrating 60%. Several points of contact were damaged, relationships were getting hostile, productivity was suffering.

On top of that, pressure from the investors for higher ROI was contributing for worse decisions everyday…

The solution:

A new Stakeholders Management Strategy was needed immediately. That is why the C.A.V.A.R. Stakeholders Management System was created and implemented by Fabio Marques to help that software company.

The objective (and the secret for the success) of this program:

Use the wise simplicity of a one-page diagram, working as a map to guide the entire organization in how to manage relations with stakeholders, considering psychology, marketing, negotiation, critical conversations, ethical persuasion, and customer experience.

The results:

In less than six months, their client’s level of satisfaction surpassed 90%, conflicts were almost non-existent, the operation became more profitable than ever before, the main client has happy, the investors were happy, employees were happy, management was happy, everybody won.

After that case of success, the same strategy has been used in several other organizations, in various industries and markets, always delivering outstanding results!

The key takeaways of this exclusive program:


A proven effective strategy on how to interact with all stakeholders and better influence their decisions, perceptions, and feedback, getting great results!


The key fundamentals to Manage Successful Relationships with Stakeholders, building better opportunities of growth for everyone.


Great insights on how to negotiate, conduct critical conversations, and deal with demanding and sometimes unreasonable people.

You Will Learn:


How to read people's brains and quickly discover how they think and how they make decisions.


How you can adapt your approach with each person to increase your chances to be heard and better communicate your ideas, reducing friction, avoiding conflicts, and becoming more respected and even admired by your peers, your bosses, and other stakeholders.


How to use the PRIMO formula to quickly and effectively prepare for each meeting, so that you need less meetings to accomplish much more.


Strategies to assist your stakeholders proactively, helping them succeed and amplifying your influence in the workplace.


How to apply simple yet highly effective strategies to reaffirm the value of your contributions to the business and to each stakeholder you deal with, building your personal brand and establishing yourself as a powerful influencer in the organization!

Presented by
Fabio Marques

Fabio Marques is a trilingual International Business Consultant and Leadership Coach since 1996. He is also an accomplished professional speaker with over 16,000 hours on stage who has delivered more than 3,500 live presentations, serving hundreds of organizations - small, medium and large (Fortune 500).

Certified Professional Member of the National Speakers Association (NSA), Fabio Marques is often called either "The Excellence Expert" or "The Magna Influence Expert" for helping his Clients to double, triple, and even 10x their sales while improving productivity, customer satisfaction and loyalty.

Companies like Apple, Audi, Merck, Microsoft, Motorola, Dow, DuPont, Citibank, Cisco, JLL, Oracle, Puratos, Red Bull, Schneider Electric, Siemens, and many others of same caliber, have trusted Fabio to inspire and develop their teams in Brazil, Argentina, Paraguay, Chile, Colombia, Guatemala, Mexico, United States, UK, Hungary, Japan, Australia, and other locations.

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